Monday, 8 March 2010

Blast From The Past - Kinder Egg Advert... CHOCADOOBY!

I’m glad that I’m the age that I am – the world that I grew up in was a universe away from the technologically advanced times of today and all the better for it, if you ask me. I mean, what next? Every whim and fad is catered for… Every domestic chore has been eradicated thanks to technology. We have mobile phones that do everything (even pervy things if you’re a fiercely heterosexual premiership footballer, cough, splutter), we have sat-navs so we never get lost, electronic books, personal stereos the size of postage stamps and the internet rules the world. Every year there’s something new but other than a ‘beam me up’ machine, I’m not sure what else there is to invent. Although if any inventors out there want to have a go at making a cut-price home-liposuction kit, I’d gladly be a willing guinea pig. Or human wings. I’d like to fly to work with my miniscule personal stereo that channels Madge’s thoughts. Whilst exfoliating. Yes please.

Annnnyway, back in my day (oooh, don’t I sound old?), it was slim pickings, technologically speaking. I remember the days when we didn’t have a telephone and the TV was only black and white. There were only three channels and they weren’t very good. Kid’s TV was confined to Jim’ll Fix It and something involving Johnny Ball – who scared me. At school, there was one computer – called a BBC computer. It was massive. You had to turn it on at the back and it made a two-tone noise – DUH-BEEP – at which point you were presented with a flashing cursor that induced an epileptic fit at fifty paces. You could type on it but that was it…

We finally got a video recorder in the days when renting your telly was all the rage. We were probably one of the last people to finally get a one, but with so few channels there wasn’t a lot to miss. I recall the main reason I desperately wanted a video: to tape the Kinder Egg advert. Does anyone remember it? It used to transfix me – a strange little Humpty Dumpty figure making odd noises and strange new words as he ruminated upon the benefits of a treat that provided a) strange tasting chocolate and b) a toy that was far too fiddly to put together and even if you did, it was crap, quite frankly. I once tried to feed my toy to the cat, but even he wasn’t interested. But the advert though – mesmerising in its weirdness: Kinder… Me unscrabbly… CHOCADOOBY! It used to scare and tantalise me in equal measure and when we finally got a video, my main aim was to record this advert so I could watch it at leisure.

They don’t make ‘em like they used to…

1 comment:

Anonymous said...

So THAT's Chocadooby!

I swear, after all these years of you saying it, I finally see where it came from - and that I never saw the advert! :-)

Speaking of technology in the 80s; have a look at the BBC 'Electric Dreams' prog:

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